Aayushi Shambhwani
Marketing Specialist
From crafting compelling brand campaigns & content to building communities, driving influencer collaborations, and managing brand reputation, my work spans the key pillars of modern marketing. Explore how strategy and creativity comes together across these areas in my portfolio.
Led the end-to-end brand building for Diorette, a one-of-a-kind luxury salon + café concept based in Bengaluru. From crafting the brand name and positioning to developing a full-fledged brand playbook, I helped shape Diorette’s identity as a destination for indulgent self-care. I also managed its social media launch strategy, driving content, storytelling, and experiential marketing to establish a strong digital presence.
Check out their brand playbook here : Brand Playbook
Check out their Instagram here : Diorette Official