Project 06 : Masterclass – Online Learning Workshops
I played a key role in launching Crio Masterclasses, a series of online webinar events designed to provide hands-on, expert-led learning experiences for tech professionals. These interactive sessions help learners explore industry-relevant topics, emerging technologies, and essential skills under the guidance of seasoned mentors. Beyond empowering learners, the initiative aimed to boost Crio’s brand visibility, position it as a thought leader in tech education, and drive engagement through high-quality content and collaborations with industry experts.
Beyond empowering learners, the initiative aimed to boost :
- Crio’s brand visibility.
- Position Crio as thought leader in tech education.
- Drive engagement through high-quality content
- Increased collaborations with industry experts.
To ensure accessibility and seamless user experience, I contributed to the idea and development of a dedicated events page, allowing users to seamlessly register for upcoming Crio Masterclasses and view the full month’s schedule in advance. This not only improved accessibility but also enhanced user engagement by providing a structured space. I played a key role in the design and branding a dynamic landing page that could easily adapt to upcoming events.
I also spearheaded social media campaigns, creating engaging reels, trending stories, and influencer-driven promotions to generate awareness.
Click on the image to play the videos. ▶️
For influencer-led sessions: I developed and optimized a special coupon code sales campaign strategy, enhancing user incentives and streamlining the journey from session participation to program enrollment.
The influencer-driven campaigns proved highly effective as it generated–
(refer stats on the right)
Here’s the Coupon Code Creative :
Through a mix of compelling social media storytelling, strategic influencer partnerships, and sale-driven marketing, Crio Masterclasses became a key brand initiative.