Project 01 : Do It Despite The Doubts : Brand Ad Video

“Do it despite the doubts”— an ad series crafted to reflect real stories of real people. While working on customer success branding campaigns in the past, we had the privilege of meeting inspiring individuals whose experiences sparked the concept behind this campaign.

As a team, we collaborated closely with performance marketers, achieving over 1.6 million views on the ad videos—significantly increasing brand awareness while strengthening brand identity. While my role was in a supporting capacity, I contributed through translations, creative inputs, and ideation, helping refine the campaign’s messaging. Our video campaigns achieved an 8.33% conversion rate from traffic to paid enrolments, performing above the industry average of 1-5% for ed-tech video campaigns.

As part of this journey, we also reimagined the brand tagline to better align with its evolving identity. While the original tagline, “Learn By Doing,” remained in use, the new tagline, “Crio, for the people who Do”, shifted the focus to emphasize the user persona, creating a more personal and relatable connection with the audience.

Building on the success of Part 1 of this ad, we created our 2nd Brand Ad—watch it here!

---