Project 03 : LaunchPad – Placement Drive

I played a key role in conceptualizing and executing Crio Launchpad, an innovative walk-in placement drive designed to provide Crio users with real-world interview experience, networking opportunities, and direct access to top recruiters. By positioning the event as more than just a hiring drive, I developed a strong brand narrative that reinforced Crio’s credibility as a top tech talent provider.

Click on the image to play the highlight video ▶️.

To drive engagement, I led a multi-level promotional campaign, creating compelling social media content, event branding, and employer spotlights. From the event after-movie to recruiter and participant testimonials, I crafted high-impact storytelling that helped extend our credibility.

Here are some of the user testimonials

(Click on the image to play video) ▶️

Traffic from video to paid leads conversion rate from this campaign stood at an impressive 8.16%
( higher than average ed-tech video conversions i.e 1-5% ) showcasing the effectiveness of our content-driven marketing approach.

More than just an event, Launchpad helped:

• Strengthen Crio’s B2B industry relationships.
• Building trust amongst it’s current learners and prospects.
• Showcased the quality of its talent pipeline.
• Enhanced its brand credibility in tech hiring.
• Established Crio as a key player in career transformation.