Project 02 : Mentor Connect – Community Engagement Event
I organized Mentor’s Connect 2024 for Crio and its mentors-a special Teacher’s Day celebration dedicated to the mentors shaping the future of tech. The event featured thought-provoking discussions with industry leaders from Google, Walmart, and Rocketium, emphasizing the critical role of mentorship in fostering a builder mentality. More than just a gathering, it was a moment to recognize and honor our incredible mentor community—the real faces behind Crio’s success.
Understanding the power of mentorship in strengthening brand credibility and user trust, I conceptualized and executed this event to position Crio’s mentors as the true representatives of the brand. From brand narrative and event storytelling to speaker coordination and experience design, I played a pivotal role in shaping an event that reinforced authenticity, trust, and community engagement.
I led the event’s branding, content strategy, and execution, ensuring every element aligned with Crio’s mission.
The event featured :
- Fireside chats and roundtable discussions with esteemed guests, creating meaningful conversations that provided valuable insights.
- Every detail, from customized event goodies to themed creatives, was thoughtfully designed to enhance the experience and strengthen brand recall.
- We also recognized our mentor’s contributions by presenting them with mementos, fostering a sense of belonging and appreciation within the community.
- There were several recreational activities, including games, stand-up comedy, and experience-sharing sessions, to make the evening lively
Event snapshots :
A major focus was on digital amplification. I drove content production, leading efforts to create event highlights, an after-movie, and social media assets that extended the impact beyond the event. Managing real-time social media coverage, I captured key moments, engaged the audience, and amplified visibility. Additionally, I leveraged user-generated content, encouraging attendees to share their experiences and further expanding organic reach.
Working cross-functionally, I ensured seamless execution across logistics, branding, and engagement, making this event a true celebration of mentorship and community-building.
Click on the images to play the video.▶️
Event reviews :
