Project 04 : DevX – Online Hackathon
Inspired from the ideology of “Learn By Doing,” DevX – Hackathon was envisioned as an aspirational learning opportunity for tech aspirants seeking real developer experience. The goal was to provide rarely available exposure to early-career developers.
Through multiple qualification rounds, participants will undergo a one-week war-room simulation offline in Bengaluru, tackling real engineering challenges from top product companies. The idea was to have participants collaborate with peers, receive mentorship from industry leaders, and compete before a jury of top tech experts—gaining hands-on experience like never before.
Brand Identity Treatment:
As a brand marketer, I played a crucial role in shaping the event’s positioning and narrative, ensuring it aligned with Crio’s mission while also driving brand awareness, engagement, and credibility within the developer community.
To further enhance the experience and amplify reach, we strategically planned for:
- Influencer-led content, including DevX taking over the Instagram handles of three top tech influencers.
- Tech influencers and industry experts to actively participate in the event—not just as judges but as team mentors.
- A viral riddle-based unlock mechanism for the DevX website, creating intrigue and social buzz.
- Co-branded sponsorships and content with food and beverage brands, fostering engagement and extending our brand visibility.
- For User Testimonials, a standout content initiative was the Beaver Confession Booth, capturing authentic participant experiences and user-generated content that could be leveraged for brand storytelling.
The event was structured to attract 10,000+ participants, reactivate 2,000+ past users, and onboard 8,000+ new tech aspirants, making it a significant growth lever for Crio.
I also led the content strategy and production, creating a high-impact social media campaign, an aftermovie, recruiter and user testimonials, and event coverage to maximize engagement. To ensure a truly end-to-end learning ecosystem, DevX integrated Help-Me-Out desks, micro-experience workshops, and fireside chats with industry leaders, making it more than just a competition—it was a full-scale developer experience.
Although this campaign did not go live due to internal business decisions, the strategic blueprint, execution plan, and creative assets were developed in full, showcasing my expertise in end-to-end brand campaign execution, influencer marketing, audience engagement, and community-driven brand growth. DevX was not just an idea—it was a bold statement on how developer education should evolve, and I was thrilled to lead its marketing vision.