Project 07 : Ready To Evolve – Product Launch Campaign
I led the brand strategy, creative direction, and multi-channel execution for the launch of Crio’s revamped Fellowship Program in Software Development (FSD) with Gen-AI. This campaign, “Ready to Evolve,” positioned Crio as the go-to platform for AI-powered upskilling, aligning with industry shifts and the evolving role of AI in tech careers.
Building a Strong Campaign Identity – AI is rapidly transforming the tech landscape, making it essential for developers to evolve with it. This campaign highlighted Crio’s growth and commitment to upskilling, introducing an AI-integrated curriculum that equips professionals to adapt, innovate, and stay competitive.
Brand Storytelling & Content Strategy
- Developed the “Ready to Evolve” theme to communicate the program’s transformation and its relevance in an AI-driven world.
- Revamped digital assets: Website, program page, curriculum, sales brochures, email campaigns, and ad creatives.
- Produced high-impact marketing content like: Teaser Video, Launch Video, Sales Campaign Video, Optimized ad creatives across Meta, Google, YouTube, and LinkedIn to drive high-intent traffic. Launched AI-theme email campaigns and enhanced sales collateral as well to boost conversions.
AI-Themed Social Media & Content Marketing
The AI-related content on social media was designed to educate, engage, and shift perceptions around AI in tech, ultimately tying back to Crio’s AI-integrated program as the go-to solution.
- AI Tools series– Engaging video series simplifying AI concepts for developers.
- AI Stories Series –Highlighted real-world businesses & entrepreneurs leveraging AI.
- AI with Devs Series – Fun, educational content demonstrating AI’s practical use cases in software development.
AI Stories – Carousel Post
Through a data-driven, storytelling approach, this campaign is designed to elevate brand presence and product positioning —aligning Crio with the future of AI in tech.