Project 8 – Social Media - aayushishambhwani.site

Project 08 : Social Media Posts

During my tenure at Crio.Do, I actively contributed to the brand’s social media efforts, working closely with the Social Media Manager to oversee impactful content and strategies. While my primary focus was on brand and campaign marketing, I frequently took on responsibilities related to everyday social media content creation as well, leveraging my creative strengths and brand expertise. From brainstorming innovative campaign ideas to reviewing and refining content for brand alignment, I played a key role in ensuring that our social media presence resonated with our target audience.

My idea for social media was to create a presence that was relatable, authentic, and aligned with our brand values. We focused on content that validated user experiences and enforced brand credibility. We also ensured our content was engaging enough and added value to people’s lives – our goal was to share a laugh, spark curiosity, and inspire our audience.

I was deeply involved in developing engaging formats like carousels, relatable memes, and trend-based reels that captured attention and drove meaningful engagement. My contributions extended to shaping strategies for moment marketing and collaborating on creative storytelling to amplify campaigns. As someone deeply connected to Crio.Do’s brand voice, I ensured that every piece of content reflected our mission of empowering tech professionals. By leveraging social media to strengthen brand credibility and trust, I contributed significantly to the remarkable growth and engagement across our platforms.

Check out some of my work below!

Social Creatives : Valentine’s Day